Coca-Cola Italia srl
Artefice Group realized the creative project entailing the k-visual and the pack system for the promotional operation Coca-Cola with Vodafone, showed in all points of sale between September and December 2013.
“Each bottle = 1 Vodafone prize” is the great impact slogan of this initiative, that involves two major brands of the Italian market. All 500 ml Coca-Cola bottles that are present in the points of sale and are characterized by an unusual yellow cap hiding a sure and immediate Vodafone prize: 50 minutes of free calls to everyone or a football match with Vodafone Calcio or a movie with Vodafone Movies. Underneath the yellow cap of Coca-Cola bottles there is in fact a code to use online to instantly download the prize.
Artefice Group realized the logotype of the operation “Each bottle = 1 Vodafone prize”, the promotional pack design and the secondary pack x4. For the ideation and the development of the promotional k-visual, the main communication instrument in the point of sale, Artefice Group took the unique format of the SIM card of a mobile phone. The aim was to convey with great immediacy and clarity the unusual dynamic of the operation and the nature of the distributed prizes.