Business Units

Business Units

Artefice People & Brand è la Brand Communication Unit di ArteficeGroup, l'unità di produzione degli insight, dei contenuti e dei linguaggi destinati a comporre i codici dell'identità di Marca sulle piattaforme digitali e su tutti gli altri touchpoint utilizzati per farla comunicare. É il laboratorio concettuale che genera il BrandLanguageDesign®, metodo di lavoro proprietario del gruppo.

Artefice People and Brand is ArteficeGroup's Brand Communication Unit. It's purpose is the production of insights, contents and languages intended for composing brand identities' codes on digital platforms and on all the other touchpoints used for its communication. It is the workshop of ideas which breeds the BrandLanguageDesign®, the Group's proprietary workflow.

Attività:

ANALYSIS & STRATEGY

  • Data Analytics
  • Market & Competitor Analysis
  • Trend Analysis
  • Consumer Monitoring
  • Consumer Insight
  • Online Conversation Monitoring
  • Innovation Consultancy

BRAND IDENTITY

  • Data Strategy
  • Corporate Design
  • Brand Positioning
  • Brand Architecture
  • Brand Design
  • Visual Identity System
  • Storytelling

BRAND COMMUNICATION

  • Communication Strategy
  • Storytelling
  • Adv Creativity
  • Cross Channel Campaign
  • Digital Strategy
  • Social Media Strategy
  • Brand Activation
  • Content Production & Management
  • Lead Generation
  • Events & Experiences Management
  • Consumer Promotion

WEB DEVELOPMENT

  • UI & UX Design
  • Siti Web e Portali
  • App Mobile
  • E-Commerce
  • Web Marketing
  • Web Advertising
  • Digital Activation
  • Seo
  • Traffic Building
  • Virtual Reality & 3D
  • Augmented Reality

Activities:

ANALYSIS & STRATEGY

  • Data Analytics
  • Market & Competitor Analysis
  • Trend Analysis
  • Consumer Monitoring
  • Consumer Insight
  • Online Conversation Monitoring
  • Innovation Consultancy

BRAND IDENTITY

  • Data Strategy
  • Corporate Design
  • Brand Positioning
  • Brand Architecture
  • Brand Design
  • Visual Identity System
  • Storytelling

BRAND COMMUNICATION

  • Communication Strategy
  • Storytelling
  • Adv Creativity
  • Cross Channel Campaign
  • Digital Strategy
  • Social Media Strategy
  • Brand Activation
  • Content Production & Management
  • Lead Generation
  • Events & Experiences Management
  • Consumer Promotion

WEB DEVELOPMENT

  • UI & UX Design
  • Web Site
  • Mobile App
  • E-Commerce
  • Web Marketing
  • Web Advertising
  • Digital Activation
  • Seo
  • Traffic Building
  • Virtual Reality & 3D
  • Augmented Reality

Mad-e Packaging Ecosystem è l’unica realtà di Packaging Design end-to-end presente sul mercato italiano.
Mad-e Packaging Ecosystem integra tutte le competenze e i servizi necessari per il processo di creazione del packaging: dalla creatività ai file di produzione pronti per la stampa (repro house).
Mad-e Packaging Ecosystem è fortemente impegnata nel progettare la sostenibilità ambientale, per la ricerca della più ampia possibilità di riciclabilità o compostabilità e il più basso impatto in termini di foot carbon print del packaging finito.

Mad-e Packaging Ecosystem is the only end-to-end packaging design business unit on the Italian market.
Mad-e Packaging Ecosystem encompasses all the necessary skills and services to cover the packaging creation process: from creativity to preprint files production (repro house).
Mad-e Packaging Ecosystem is highly committed to project environmental sustainability, to researching the widest recyclability or compostability and the lowest foot carbon print impact of the final packaging.

Attività:

DESIGN

  • Packaging Design
  • Product Design
  • Logo Design
  • New Product Concept
  • 3D Concept Design
  • Naming
  • Copywriting & Storytelling

REPRO

  • Artwork & Repro
  • Colour Management
  • Proofing & Fingerprint
  • Workflow Management
  • Client Share & Approval Tool
  • Data Banking
  • Press-side Support

PRINT SOLUTIONS

  • Mock up Solutions And Prototyping
  • Print Quality Management
  • Print Certification
  • Small Format Offset Digital Print
  • Wide Format Digital Print

Activities:

DESIGN

  • Packaging Design
  • Product Design
  • Logo Design
  • New Product Concept
  • 3D Concept Design
  • Naming
  • Copywriting & Storytelling

REPRO

  • Artwork & Repro
  • Colour Management
  • Proofing & Fingerprint
  • Workflow Management
  • Client Share & Approval Tool
  • Data Banking
  • Press-side Support

PRINT SOLUTIONS

  • Mock up Solutions And Prototyping
  • Print Quality Management
  • Print Certification
  • Small Format Offset Digital Print
  • Wide Format Digital Print

Espoworkr propone al mercato del retail-marketing qualcosa di unico: integra il pensiero del BrandLanguageDesign® all’ideazione, progettazione e realizzazione di allestimenti e strutture espositive. Competenza nella lavorazione di legno, metalli, polimeri plastici e materiali compositi, realizzazione di insegne luminose, LED wall e totem. Flessibilità massima per progetti che vanno dal più piccolo espositore da banco all’allestimento di intere aree fieristiche.

Espoworkr offers something unique to retail-marketing: integration of the BrandLanguageDesign® thinking with the conception, design, and production of exhibition spaces and structures.. Expertise in using wood, metals, plastic polymers, composite materials, illuminated signs, LED walls and totems. Maximum flexibility for projects that range from the smallest counter display, to setting up entire exhibition areas.

Attività:

RETAIL DESIGN

  • Consumer Experience Analysis
  • Concept Store Design
  • Customer Experience Design
  • Visual Merchandising
  • Retail Activation
  • Concept Store
  • Temporary Store, SIS, Expo, Display & materiali POS, Eventi Speciali, Road Show
  • Travel Retail

PROGETTAZIONE E PRODUZIONE

  • Ingegnerizzazione
  • Prototipazione
  • Produzione
  • Personalizzazione Materiali
  • Assemblaggio
  • Ricerca di materiali innovativi e definizione capitolato
  • Lightbox

GESTIONE LOGISTICA

  • AGLAM Piattaforma Web proprietaria
  • Gestione merci in e out bound
  • Gestione autorizzazioni e sicurezza
  • Magazzino, Logistica e Movimentazione
  • Installazione e Allestimento
  • Gestione post vendita: manutenzione allestimenti, monitoraggio, disallestimento, smaltimento

Activities:

RETAIL DESIGN

  • Consumer Experience Analysis
  • Concept Store Design
  • Customer Experience Design
  • Visual Merchandising
  • Retail Activation
  • Concept Store
  • Temporary Store, SIS, Expo, Display & POS Materials, Special Events, Road Show
  • Travel Retail

DESIGN AND PRODUCTION

  • Engineering
  • Prototyping
  • Production
  • Materials Customisation
  • Assembly
  • Search of innovative materials and definition of technical specification
  • Lightbox

LOGISTICS MANAGEMENT

  • AGLAM Proprietary Web Platform
  • Freight management in and outbound
  • Authorisation and security management
  • Warehouse, Logistics and Handling
  • nstallation and Set-up
  • After-sales management: maintenance of set-up, monitoring, dismantling, disposal