Just like in industrial design the shape depends upon the function of the
objects itself, in the design of ideas for brand communication, brand
concepts and language form originate from the use that consumers will
make of them.
This means keeping the focus on respecting the PEOPLE these
messages address, and the society in which they live.
Just like a well-designed object fits into people’s lives by improving it, so
should the brand personality and its pertaining information.
