THE FOOD FOR A BETTER WORLD
To a sophisticated consumer, just going organic is not enough. Being socially and ethically sustainable is also important. This is the strategic step on which the Alce Nero’s TV campaign was based on.
From the creation of the “food for a better world” positioning, a TV ad was produced, in 15 and 10 second short formats, to present Alce Nero’s product range. Its message, perfectly coherent with the brand’s long history, anticipated by a couple of years the concept now dominating communication from ethic and sustainable food brands, and even part of mass distribution: everyday choices matter, even a bowl of spaghetti can be a way to promote a better world.
Consumer and Trade Print