Amica Chips Personal

Amica Chips Personal

VISUAL IDENTITY SYSTEM

sector food
market italy
unit Mad-e Packaging Ecosystem

CUSTOMIZATION OF THE PERSONAL FORMAT

The happy hour has been challenged by COVID.
Distanced service and single portion snacks have become crucial especially during a time dedicated to socialization.

The job consisted in creating a personal mini-pack with the appropriate content of chips for a single person’s consumption.
Nevertheless, the proposal of the simple portioning was enriched with further personalisation: why not imagine the packs in different versions?
Why not imagine different colours and textures, coming on the table along with the drinks?
The purpose was to make the mini bag of chips even more appealing.
As a result, two versions were born, the pink and the blue for the Horeca single version of Amica chips.
Pink and blue, him and her.
Who knows what Rocco would say.

Visual Identity System