Aprilia holds 56 world titles gained in various championships by different bikers and by winning 294 MotoGP Grand Prix is the most prized among European manufacturers of bikes.
Thus, this brand’s racing spirit could have been nothing but the main key to online and press communication.
The title of the press campaign TO BE OR NOT TO BE is linked to the online #tobearacer, creating an interesting synergy of messages between the two media.
The graphic execution was driven by extreme simplicity to keep the motorcycles as absolute stars: the Tuono V4 R, the Caponord 1200, the legendary Dorsoduro 750 and the Shiver 750, all endowed with ABS. Those bikes do not need anything else to communicate the emotion of driving sports motorcycling and the thrill to face a path on the saddle of a world champion brand to connaisseurs.
The various declinations provide the space for the communication of local dealers.