Atkinsons - Brand Guidelines



sector: cosmetic
market: Italy – International
business unit: Artefice People & Brand


Atkinsons, a historic brand in the international perfumery, has a significant semantic heritage which needed to be reorganized within a contemporary framework.

This task required defining the whole brand communication grammar, establishing guidelines to manage and use all the communication elements, defining the usage of testimonials such as the famous Atkinsons Bear, and performing a restyling of all the Atkinsons labels’ visual identity systems.

The result is a corporate identity that’s recognizable at a glance, maintaining the sense of heritage which the brand must continue to inspire, while at the same time moving this heritage toward a contemporary style.

Visual Identity System

  • brand guidelines manual