Benacus - Visual Identity System

Benacus

VISUAL IDENTITY SYSTEM

sector: spirits
market: Italy
business unit: Mad-e Packaging Ecosystem

THE LORD OF THE LAKE

A noble gin, born on Garda Lake, and, thus, entirely Italian. A new and exclusive recipe combines the traditional juniper berries with the most characteristic ingredients of its territory of origin. Benacus is the Latin version of the lake’s name and tells the story of the many mountains which surround it. The product is a combination of local culture and international flavour and, finally, it’s an unmistakable aroma bound to a niche of connoisseurs.

All the elements of this complex and elegant identity build a visual identity system that tells the magic of this product drawing inspiration from both the golden years of art deco and D’Annunzio’s heritage, still strong in the area and the natural beauty of the place.

Visual identity System

  • Naming

  • Packaging design