THE ACCENT ON BREAKFAST SINCE 1953
More than a brand, Buondì is a legend of Italian breakfast with unmistakable SHAPE and taste. The restyling of a legend is a challenge, which can bring huge reward.
The meaning behind the revamp has to be contemporary, subtle but impactful.
The new concept of the logo starts from the accent, which stands on the ì, as well as the icing with sugars stands on top of the brioche.
It rises, whilst losing the outline, and enhances the idea of lightness that comes from the 22 hours of natural leavening.
The same lightness is communicated by the Buondì, which seems to take flight. Moreover, the bright and intense colours differentiate the flavour of the 7 SKUs.
The famous little grains of sugar, seeds and cereals in the case of the Wholemeal SKU, move to the sides flips of the pack, creating an original and innovative format.
VISUAL IDENTITY SYSTEM