C the future - Brand Guidelines

C the future

Visual Identity

sector leisure
market Italy – abroad
unit Artefice People & Brand

What is a cruise?
A cruise means experience, encounter and relaxation. It means holiday.

It is exploration,

A Costa Cruise is an amazing holiday.

Artefice People&Brand redesigned Costa Crociere’s Visual Identity to head it into the new world. A world made of networks, connections, navigation, digital, a world of travel influencers.

The very beginning was the Brand story, the -C-, to represent the new sustainable, ethical, joyful and engaging positioning at its best.
As a result, we recreated a sign able to tell the meeting between sea and earth, ” the best way to explore the world”.

A true icon, capable of telling the story of the brand and looking at the future, at the same time. The logo becomes a brandmark and upsets the entire Brand Architecture as well as its system.
For Costa the future is here: Believe your eyes

Artefice Group & Costa Corociere