NEW GUIDELINES NEW VISUAL IDENTITY SYSTEM
After Hayer’s acquisition of Candy-Hoover, the whole system of brand marketing positioning of the Group was reorganised to avoid the overlap and cannibalisation of market segments.
These re-positionings were expressed through different and new guidelines for each brand and needed to be declined on the packaging visual identity system of all products for all brands.
To renew its own vis Candy chose MAD-E Packaging Ecosystem, an accredited supplier, for the quality and reliability of its services.
The project entailed the graphic declination of the new VIS and its evolutionary approach, which avoided the radical transformation of the previous semantic system and the developement of the original packs of the most important product categories: the electric broom, the vacuum cleaner, the wine cellar, the microwave, the carpet cleaner and handheld dust-buster.
To help decline those graphic guidelines on all products of all categories it was needed a graphic guidelines manual as well.
Visual Identity System
Graphic guidelines manual