THE NEW CARPANO’S READY TO DRINK COCKTAILS. MI-TO AND NEGRONI AT YOUR FINGERTIPS.
Carpano’s Vermouth was created back in 1786, and since then, it came across centuries of history bringing along an extraordinary heritage of tradition and quality that made it an icon for bartenders.
Joining tradition and the attention to the contemporary world, Carpano has launched two new ready to drink cocktails: Mi-To and Negroni.
Simply created with Carpano’s ingredients, the cocktails include the Botanic Bitter, Carpano’s Punt e Mes, Classic and Gin Vermouth.
Mi-To and Negroni are served in the iconic 10 cl bottles and represent the ideal serving for “new” socialising moments for being together safely.
New rites, new experiences and consumption habits join the quality and flavour of all times, ensured by Carpano.
This was the starting point of Mad-e Packaging Ecosystem’s work to define the identity of the two new products.
The heraldic shield characterising Carpano stylistic code has been reinterpreted in a contemporary way, giving prestige to the whole visual system, while conveying the value experience of the uncompromised quality which characterise all the products of Carpano’s family.
In addition to the VIS, Mad-e realised the on counter displays of the two products.
Visual Identity System