Dr SCHÄR - Christmas

Dr SCHÄR – Christmas


sector food
unit Mad-e Packaging Ecosystem

Schär. For a merry tasting and happy looking Christmas. 

Schär, worldwide leader of the gluten-free goods, celebrates Christmas with special editions of some of its products distributed in Europe -East included, US and Canada. 
The purpose is to communicate and share a tasty, delicious, flavor rich experience.

The Christmas graphic declination stems from the new visual identity system: 
the Circle of Life, an icon identifying the brand on the whole product range, which for the occasion becomes golden and graced with Christmas signs

The backgrounds are in two colors, as two are the styles chosen for the packaging images: 
blue background and interaction between characters e food-shots for the most playful and tastier products,
red background and classic still life for the traditional heroes of the Weinachtsfest.

Among the classics we find the unmissable Lebkuchen, the Spekulatius, the brand new Advent Calendar, the Tempties – special Christmas-tree shaped chocholate pralines and the set of special flours for the home made holidays cakes and bisquits, which will be the main subject for the Christmas brand communication this year.

Moreover, the brand celebrates its 40th anniversary with a gluten free Panettone. 
For the chocolate coated, orange and raspberry filled range we have the brand’s best loved Chocko Sticks and Orangino. 
For a Christmas made with the best of us.