Dyson - Retail Design and set up equipment



sector: consumer electronic
market: Italy
business unit: Espoworkr Retail & Exhibit Factory


Dyson, the leader brand for air-based household, was asking for the design, production and installation of a number of exhibit equipment, all of which based on Dyson’s international guidelines.

One shop in shop in the Carosello mall.
Two display areas, respectively, in Certosa and Cinisello’s shopping centres, presenting the entire Dyson product range, with a strong focus on Dyson Supersonic and the E-robot 360 eye.

The whole location for the presentation of Dyson Supersonic in Milano.

The temporary fashion-coiffeur exhibition area for the presentation of Dyson Supersonic in the Sephora shops in Piazza di Spagna and in the Porta di Roma mall in Rome and in Corso Vittorio Emanuele in Milano.

All installations are produced with systems able to best adapt to the dimension and shape of different spaces. From simply dressing a column to the equipment of an entire fashion coiffeur area.

To finish with a flexible and complete tool for the customization of Dyson corners in all the most important national mall: the “shelf-kit” composed of a storage structure and a linear shelf.

Retail Design

  • Exhibition Areas

  • shop-in-shop

  • shelf kit

  • Set-Up of the Location for Launch Event

  • Temporary installation of Fashion Coiffeur Area