BALKAN STYLE GRANDMA’S SOUPS
Eurospin was to launch on the Balkan market a number of 18 recipes of ready-to-eat soups and pasta, by their own brand EAT.
Products would have been placed on the ambient shelf of Balkan Eurospin points of sales and their taste benchmark would have been the traditional, homemade grandma’s recipes.
The packaging visual identity system was developed with a vertical format that works as a fifth graphic, including all information: the brand, the name of the recipe, ingredients, cooking info and product pluses.
This graphic lays on the recipe food shot, of great appetite appeal.
The VIS was declined to all 18 SKUs.
Visual Identity system