FRU LIKE FRUIT, YO LIKE YOGURT.
Gratifying but light.
The brand Fage evokes the surprise of tasting for the first time the smooth intensity of strained yoghurt, made according to the original greek recipe.
Fruyo from Fage is the zero-fat fruit yoghurt: an unique tasting experience that combines pleasure and lightness.
ARTEFICEGROUP, after designing both Brand Identity and Packaging VIS, realised the new commercial with its business unit Artefice People&Brand.
The creaminess is the focal point of the communication and conveys to the consumer the experience of tasting the product.
The special texture of the yoghurt is highlighted by the movement of the spoon rolling on itself , presenting the simple and natural ingredients.
The result is a series of delicius and dynamic images that enhance the true uniqueness of the product.
Fruyo is thick, creamy, and with an exclusive taste. In addition, it is fat-free and high in protein for a real light gratification.
Hence, the new commercial was declined in three combinations of the most famous recipes, for a product line that includes as many as 16 SKUs.
The campaign is online in Italy and Greece. And in Italy, alone, it has already reached 3 million views in just 3 weeks.