Findus Vegetables - Packaging System

Findus Vegetables


sector: food
market: Italy
business unit: Mad-e Packaging Ecosystem


The new packaging system of Findus vegetables achieved the goal of rationalizing the product range graphics which, by the time and the addition of several new references, had got fragmented in its VIS, with the effect of a lack of homogeneity that compromised the whole brand identity.

The elimination of the chromatic, typographic, and text mismatching and the search of common synthesis led to the total remake of the Findus vegetable range, keeping an eye on Bird’s Eye’s VIS, in order to provide consistency with the cross country offers.


System pack

  • Natural Veg packaging

  • Soup And Cooking Mixes Packaging