A VISUAL IDENTITY SYSTEM FOR A DELICIOUS INVENTION.
G7’s ice creams with spreadable cream are an absolute invention:
ice cream freshness and the intense and velvety pleasure of the spreadable cream match in a unique combination of flavours and textures.
A novelty in 3 variations: Custard ice cream with Salted pistachio spreadable cream, Salted ricotta ice cream with Gianduia spreadable cream, Caramel ice cream with Salted caramel spreadable cream.
This invention needed to be explained through an identity system conveying the absolute novelty and the deliciousness of the proposal.
A new concept coming in 450g tubs was designed with an articulated visual identity system: an ice cream scoop with creamy topping to tell both the flavours and organoleptic experience, a colour background together with the image of a creme jar used to further underline the combination of the two ingredients.
For G7 there was also a side project, to provide a new creation with a VIS as well: the Ice Cream Cakes, handcrafted, with selected ingredients and hand-decorated, which come in several recipes Cream with Strawberries, Florentine Cream, Chocolate Affogato, Spanish, Bacione and Cassata flavours. In this case, the pack has been designed to ensure product visibility, highlighting the main ingredient of each SKU.
Visual Identity System
Ice Cream With Spreadable Cream
Ice cream cakes