Granarolo Accadì - Total Remake Packaging System

Granarolo Accadì

TOTAL REMAKE PACKAGING SYSTEM

sector: food
market: Italy
business unit: Mad-e Packaging Ecosystem

A DROP OF HIGH DIGESTIBILITY.

Accadì (HD) stands for High Digestibility.
This brand, a line of lactose-free dairy products owned by Granarolo, dates back to the 1980s.
Likewise, many products that have made the history of dietetic nutrition on the Italian market, Accadì got dusty and lost its appeal.

The search for a distinctive and contemporary communication icon was the first goal for remaking its visual identity system.
Milk is starring through the graphic representation of a big, rounded, cheerful and light drop, surrounded by smaller ones. This image talks about milk freshness and goodness.

Others graphic interventions were about making the endorsement of Granarolo more evident, enhancing the Italian origin of the milk and clarifying the meaning of the line name with a descriptor.

Packaging visual identity system