GVA REDILCO DOT-ROMA ALL ROADS LEAD TO DOT-ROMA

GVA REDILCO DOT-ROMA

STRATEGIC POSITIONING and ELEMENTS OF COMMUNICATION

sector Real Estate
market Italy/Abroad
unit Artefice People & Brand

ALL ROADS LEAD TO DOT-ROMA

A real estate consisting of three historical buildings located at the corner between via del Tritone and via dei Due Macelli.
One of the most lively areas of the Capital, two steps away from Piazza di Spagna.

A refurbishment in perfect balance between elegance and modern functionality.
These are the elements that come together to create a single building complex intended for representative offices and exclusive shops, in the heart of the city’s shopping, politics, business, and fashion.
A place destined to become a benchmark in central Rome,
because here history blends with the rigour of contemporary design giving life to a unique scenario.

The project consisted in the creation of a communication code able to appeal to the refined and cosmopolitan tenants interested in such important spaces.
Hence, it was a question of conveying a deeply local essence by using an international language, communicating the concept of a modern insert within an historical context.

The idea of the logo comes from the mapping of the urban area where the building is located.
The graphic highlights the corner of the building complex, which together with other segments creates a centre.
The name DOT refers to the concept of a POINT AT THE CENTER OF THE WORLD, particularly fitting since it deals with Rome, defined for centuries as Caput Mundi, but with assonances which remember the digital culture.

The colour palette is oriented towards an institutional and luxurious code with the use of an elegant and dark green in contrast with the warm and sheen of gold.
The VIS is declined on all the identity elements of the brand, and on the beautiful bilingual institutional brochure and its technical versions.
The brochure was produced physically, that is to say, through the realisation of an ad hoc photoshoot and the subsequen printing in a limited edition (100 pieces); this classic tool was deliberately chosen to confirm through its materiality prestige through the visual and tactile quality of the object.
Binding, materials, cutter guides, colours, type of printing: everything tells with a modern tone an ancient beauty destined to defy time.

It should be noted that the production of these materials took place during the lock-down in March / May 2020, but the difficulty of not directly evaluating the various steps of the sophisticated production process has not affected the excellence of the final result.
The brochure dedicated to retail was instead created digitally, but in a perfectly coherent style.

STRATEGIC POSITIONING

  • VISUAL IDENTITY SYSTEM

  • LOGO

  • NAMING

  • BILINGUAL INSTITUTIONAL BROCHURE

  • BILINGUAL TECHNICAL BROCHURE