NEW! THE FLAVOUR OF MEAT WITHOUT THE MEAT.
Kioene, the leading Italian brand in vegetable protein-based meat-free and meat-like products, launch on the market I’meat green, the first vegetarian “like meat” product line, with the same flavour and texture of meat.
The brand, the naming, and the visual identity system of the first three SKUs, Tagliata Gustosa, Cubetti Sfiziosi and Burger Goloso, convey originality, memorability and compelling taste experience.
The message is intended for a young and evolved target audience, not necessarily vegetarian, but rather “flexitarian”, who pay attention to sustainability and animal welfare but are able to appreciate the unmistakable taste of the best meat as well.
The visual presentation focuses on appetite appeal and freshness of the product and large, spontaneous “brushstrokes” of colours highlight the richness of the flavour.
Brand, Naming and Pack System
trade and consumer press pages