Latte Maremma - Pack System

Latte Maremma

PACKAGING SYSTEM

sector: food
market: Italy
business unit: Mad-e Packaging Ecosystem

THE KICKING COW

While Artefice People & Brand was working at the new positioning and the ATL launch, Latte Maremma needed to tune the visual identity system packaging to the new semantic system.

The new visual identity system had to be declined in 120 SKUs.

BRAND CLAIM MAREMMA

System Pack

  • Logotype

  • Visual Identity System

  • Creation of Packaging System Pack on 120 SKUs