A TIME FOR GOODNESS.
On Christmas, Loacker, an historic South Tyrolean confectionery company, needed an ad hoc structure to take part in the Christmas Market, communicating the brand values, and, above all, the goodness.
For that purpose a truly huge gift pack, through which the visitors can stroll and enjoy, was realized. The sound carpet, decorated with a creek, marks the path between the two ends of the gift pack, when the people walks on it, resound the notes of the famous Jingle “Loacker che bontà”.
The interior of the installation is decored with the landscape, the characters, the ambience, and the products of Loacker communication. Moreover, it is equipped with interactive games and a ball pit to entertain the little ones.