Misura Frollino

Misura Frollino

FOOD DESIGN

sector food
market italy
unit Mad-e Packaging Ecosystem

ROUGH AND NATURAL SHORTBREAD DESIGN

Misura’s Multigrain line launches a new shortbread.
The shape of this biscuit had to convey the raw naturalness of a unique combination of grains, both rustic and wholemeal and greedily authentic.
This communication goal led the food design project.
The shortbread structure draws inspiration from the shore stones shape: polished and irregular, at the same time.
It reminds a giant plettro, a drop with one round and one conical end, lightened in the centre with a hole that makes the biscuit look like a tribal pendant.

The task of the void in the bisquit’s centre is to favour its lightness and the palatability despite its deliberately heavy appearance and the extremely relevant size.

Food Design