Misura - Pack System Sustainability

Misura

PACK SYSTEM SUSTAINABILITY

Sector Food
Market Italy
Business Unit Mad-ePackaging Ecosystem

THE PACK SYSTEM REVOLUTION FOR PLASTIC-FREE INNOVATION.

Reducing the use of plastic is a must among all the planet-saving needs.

Misura has already shown its commitment to a plastic-free world by replacing all its plastic packagings with new compostable ones made with materials of vegetable origin and FSC® paper.

This change had a revolutionary impact on the graphics as well, generating a new green-styled packaging system which is part of the strategy adopted by Misura to support the concept of responsible nutrition.
Today more than ever the nutritional well-being cannot be separated from the environmental one.

Moreover, the new packaging deploys information, given in a simple and straight language, aimed to increase consumers’ awareness about the importance of using a fully compostable package and FSC® certified paper pack.

Pack System

  • Natura Ricca crunchy snacks

  • Fibrextra whole wheat pasta