Misura - Packaging Restyling



sector: food
market: Italy
business unit: Mad-e Packaging Ecosystem


Its historical role as a preeminent dietary brand in the Italian food market deprived MISURA (which in Italian means SIZE) of the necessary appetite appeal.
An important issue especially considering that today’s new dietary brands convey regularly both taste and well-being.

The pleasure of the new recipes remained hidden even though the range had been renewed to add taste and enjoyability.
This led to rethinking the packaging of the entire line starting from a strategic positioning able to bring the concept of pleasure at the core of the brand offer.
To enhance the gluttony it was decided to increase the size and the presence of all the products on pack, using both the product and the raw ingredients.


  • Positioning

  • Format and Visual Identity System

  • Packaging Of All Product Lines

  • Packaging Copywriting