Motoguzzi Gruppo Piaggio - Offline & Online Campaigns

Motoguzzi – Piaggio Group


sector automotive
market Italia
unit Artefice People & Brand


Moto Guzzi and their particular sound are an inseparable pair:
just type online Moto Guzzi’s sound and count the number of search results.
Thus, it does not sound weird that the claim of the online and press campaigns refers to the highly recognisable sound of Guzzi engines to communicate different models of this legendary brand from Mandello.

From the visual point of view, the models have as background scenarios that represent the characteristics of the ideal journey for each of them: California Touring embodies route 66, Stelvio is ideal for hairpin ben of an alpine pass, and V7 II Racer is ideal for an urban setting.

The various declinations provide the space for the communication of local dealers.

Press campaign

  • Online campaign