Nextplora, a pioneer in online smart data research and analysis, needed to review its entire brand identity and contents transforming its web site, integrated to all social network, in the main media channel for its strategic communication.
The first step of the project was a thorough analysis of competitors’ tone of voice followed by the evaluation of all the assets Nextplora needed to communicate to favour the future development of the brand. This crossroads of highlights led to the creation of a new strategic positioning which renewed the entire Nextplora semantic system of communication such as the logotype, the colour palette, the set of the proprietary signs, and the entire corporate identity, including the digital signatures.
The project encompassed the identification of a specific graphic treatment for the images used in communication, the renaming of a list of relevant Nextplora services, the new communication contents enhanced for SEO and the new graphic design.
Moreover, the remodelling of the web site and of the user interface helped the integration with social media in order to increase brand awareness, and create an online community to collect data from users.
New use of contents, consistent with the new engagement dynamics of the digital strategy has been created following the analysis of traffic flow.
Visual Identity System
Image Graphic Treatment
EX UI / website development
SEO On Site