A BRAND REPUTATION PUSHING THE BOUNDARIES OF STEREOTYPES.
The commitment of NuoveRadici.World is telling to Italy the stories of the new Italians, the children of globalization, who challenge nowadays the triviality of the polarized discourse between the stereotype of completely good or bad migrant.
The association needed support for the website, i.e. the main element of its identity and action, and a system of signs to accompany its communication with the society and the institutions.
The ideals and the common social vision were the reason for committing to the project, thus, it was done pro bono.
The visual identity system was the first job needed to give the association a voice: the logo and the complete system of signs starting from the colour palette to the declination of all the materials of the corporate identity.
Then came the web site with his SEO oriented perspective, intended as an ensemble of journalistic contents and a critical element for the association’s identity and presence in society.
Visual Identity System