SIGNING SPACE WITHOUT LOGO.
Costa Crociere had to customise the terminal of the Savona Harbour, turning it into the door of its cruises. But that had to happen without the signature of the cruise company logotype.
The project turns the terminal into a moment of ambient communication, the anticipation of the cruising experience. Thanks to the wide use of the Costa Wave, the shipping company reinforces its presence without needing the logo.
This extensive declination develops Costa Crociere Visual Identity System in a vast, urban and architectural dimension, a test demonstrating the consistency and the coherence of the semiotic system created for the brand.
Architectural Adaptation of the Visual Identity System
Customisation of the building facade
Icon System For External And Internal Signage
Set-Up of Travelers Reception Areas With Different Sales Corners