COLD CUTS & DIGITAL EXPERIENCE.
The Salumificio Raspini of Turin wanted to update its entire semantic communication system. It was an articulated task and for this reason was distributed among different ArteficeGroup’s business units.
Among the several diversified projects realised for the brand, there are the web site and the social media strategy.
This part started from a thorough restyling of both the technical and graphics sides of the website for which was also activated the maintenance, the update and the collection of the analytics.
The graphic part was tuned in to the overall new brand visual identity system.
Then an increase in the website contents was realized and most important the contents were integrated with the activity on social networks: in the beginning the investment was very defensive but in a relatively short time, the traffic on site increased by 100%.
Social media, in particular, FB with a fan base of 70,000 users, served also to communicate sponsored events in the Piedmont area and this meant expanding the audience reached by the sponsorship, enhancing the same investment.
ALCUNI RISULTATI IMPORTANTI
Social Media Strategy