Sammontana Colorita - Packaging Design

Sammontana Colorita


sector: food
market: Italy
business unit: Mad-e Packaging Ecosystem


Sammontana was launching a new funny product for children, the pencil-shaped popsicle: four flavours, four colours. The launch required everything, including the naming of the product.

Thus Colorita was born. Together with the name came the complete toolkit made of key visuals, copy texts, primary and secondary packaging. The visual identity system is fresh and cheerful, perfect for children who are the primary target but also reassuring for parents about the wholesomeness of the popsicle’s ingredients.


  • Naming

  • Visual Identity System

  • Key Visual

  • Primary Packaging

  • Outer Packaging