Selex - Brand Identity for Retail Chain

Selex

BRAND IDENTITY FOR RETAIL CHAIN

sector: pet retail
market: Italy
business unit: Espoworkr Retail & Exhibit Factory

PET PASSION HAS A BRAND NEW HOME

Selex Group developed a new brand in nationwide distribution retail, entirely devoted to pets world, a market segment which, in the last years, is increasing by the day. The points of sales are characterised by the proposal of a huge range of references – between 8,000 and 10,000 of specialised brands.

The choice of the cartoon-style image of a dog-cart and the one of the name – Animali che Passione- are led by the need for visual impact and distinctiveness. In particular, the name evokes the intense relationship that pet owners have with their beloved friends.

The icon of the dog-cart and the name were the starting point to develop the entire brand identity of the network: from the outside shop-sign to the complete in-store retail design, up to the merchandising that came along with the launch of the chain.
The brand manual, illustrating the guidelines for the management of the signs of the entire brand identity, completed the project.

Brand Identity

  • Logo

  • Naming

  • Visual identity system

  • In and out store design and architecture

  • PoS materials

  • Merchandising

  • Brand manual