ALL YOU CAN WATCH
The Japanese company Kelly Deli has established itself on the European market with a chain of full-service kiosks, Sushi Deli. In Italy, as well as in the rest of Europe, it’s strengthening its position thanks to a strategy focused on promotions, inviting consumers to try out their products.
Project in collaboration with promo specialist Winning.
The promotion has concurrently been a brand communication campaign: it was possible to win, by drawing, a yearly subscription to a well-known streaming on-demand platform, via a prepaid card.
Taking part to the prize draw was easy: just buy 10€ worth of Sushi Daily products, go to an ad-hoc mini promotional website, and submit the receipt number.
A store-finder app, available from the mini promotional website, was developed to help consumers find the Sushi Daily points of sale.
The communication campaign for the promotion used, as primary media, the Sushi Daily points of sale, and it has been supported by an OOH on Jumbo Tram in Milan and Rome.
Promotion
Naming
Web site & App
OOH ATL
In store Communication
