ENJOY THE LITTLE THINGS
Ferrero was looking for a high impact communication display specially designed for railway stations and airports, with the aim to propose Tic Tac in an innovative way, within the travel retail channel.
“Enjoy the little things” is the common thread of this new Tic Tac operation.
Its core is an exhibit structure that replicates the icon shape of a giant Tic Tac.
Around the product display, depending on the size of space, you can implement the structure with modules that allow its functions to increase, turning it into a multipurpose tool that becomes a real moment of entertainment, beside being a brand-media.
In fact, the whole structure has the purpose to communicate Tic Tac brand identity which has always been fun, it is a container of entertaining “zones”: you can play a round of Tic Tac Tris, shot personalized pics that, thanks to an app installed on the touch screen, can be posted directly on the #tictactravel profile.
Travel Market Display