TONAZZO - Allestimento Pop Material Robot Smart Force



sector food
market Italy
unit Artefice People & Brand


The Tonazzo family business was founded in 1888 and it operates in the selection and sales of beef cuts to distribution channels.
Despite its long history, it still hasn’t stopped innovating. 
Today, Tonazzo presents itself to the consumer market with an offer composed of 3 different lines of selected cuts: “Grigliamo”, a line for fans of bbq and grilling, “Scelte per Me” with lean and tasty proposals very quickly ready and “Cotti per Me”, totally ready-made dishes.

The website is entirely based on the communication concept conceived for the brand payoff: TONAZZO. THE BEST CUT SINCE 1888.
Hence, it conveys tradition and quality using the typical codes of the appetite appeal of this food category: dark backgrounds, and beautiful photos of perfectly cooked cuts of meat.

In addition to the presentation of the three product lines, 
the website is integrated with a column dedicated to tips for cooking meat at its best: Tony’s advice, where the protagonist is Tony indeed.
He is the character of an expert specifically created to animate the information to give suggestions on how to recognise the right kind of meat, the best cut for every recipe and hint and tips on getting the best out of each of them.

A thorough SEO strategy completes the project.

Web Site