Trentino - Digital Communication

Trentino

DIGITAL COMMUNICATION

sector: sports
market: Italy – International
business unit: Artefice People & Brand

CHAMPIONS OF DIGITAL SINCE 2011

Back in 2011, Regione Trentino’s marketing department launched for the first time a creative pitch to assign the project execution of all the materials devoted to its touristic digital communication.

The pitch was won and, since then, year after year, pitch after pitch, the work has been reassigned. Hence, the collaboration with Regione Trentino has become permanent.
In the beginning, the project was about the execution of classic displays and web campaigns: banner, skins, support of digital email marketing, for a total amount of more than 250 communication tools per year.

In the last year, the project has included the request for creative guidelines to build Instagram Stories. As a result, we produced four pilots IG narratives (launch of 2020 winter season, Christmas Markets, Valentine’s Day, and Art in Trentino) that served as forerunners of the communication on this media.

Digital

  • Web advertising

  • Instagram stories