Unilever - Cif Concentrated Capsules

Unilever – Cif Concentrated Capsules

VISUAL IDENTITY SYSTEM

sector household cleaning
market south america
unit Mad-e Packaging Ecosystem

CIF CONCENTRATED CAPSULES. THREE ACTIONS IN ONE ENVIRONMENTALLY CAREFUL DETERGENT.
Unilever innovates the household scenario by creating a new state of the art detergent.
Tested for a long time before going into production, Cif Contentrated Capsules is a detergent that comes to consumers in pre-dosed capsules to favour the use of correct amount of detergent avoiding an excessive dispersion of surfactants in the environment.

Another Cif Concentrated Capsules innovation is its triple action: it disinfects, perfumes and leaves the surfaces shiny for a long time. This allows the use of a single product that covers different functions in a higher environmental sustainability perspective.

Artefice People & Brand has followed this product throughout all the research and test phases and has realized the visual identity system for the international master of the primary and secondary pack in the 4 fragrance versions, furthermore has created the Argentinian variation of the whole line.

Counseling during the development

  • International Master Visual Identity System

  • Argentinian adaptation of the Visual Identity System