CIF EXPRESS. FROM PARIS TO LONDON AN HIGH SPEED DETERGENT LIKE NO ONE ELSE.
Unilever, as it is its custom, developed and tested a new product concept: Cif Express.
A new range of floor detergents, which have the peculiarity to be directly used on the surface without a bucket with water and a cloth.
Artefice People & Brand accompanied the company with its consultancy for the visualizations during the entire process of design and test. Once the new detergent, validated by researches, went into production, Artefice People & Brand developed the visual identity system for the entire range.
As a result, the project entailed the realisation of the VIS for the international master of the product label to convey the communication of the innovation: the direct spray diffusion on the floor to clean and sanitise it in a simple and fast way and the four different fragrances, which have been interpreted through a colourful and floral mood.
Moreover, Artefice People & Brand declined local executions for UK and France markets.
Counselling during the development
International Master Visual Identity System
France and UK declinations of the Visual Identity System