Vialetto - Colussi Group - NUOVA BRAND IDENTITY

Vialetto – Colussi Group

BRAND IDENTITY

settore food
mercato Italy
unit Mad-ePackaging Ecosystem

A BRAND PERSONALITY BASED ON AN HISTORICAL LOGOTYPE

The starting points to build a coherent storytelling setting up the personality of a new brand and inflecting it on a wide product range, were a logotype and an icon in the floral style which belong to the Liberty period and refer to the tradition of the artisanal chocolaterie.

Thus, the Vialetto family visual identity system was born.
A very special ensemble in which every graphic element becomes a source of inspiration, the visual protagonist of a different product, from bars to pralines, up to the special packs for anniversaries.

The reinterpretation of the early twentieth-century style involves the products packaging design as well, and assume new, original shapes, consistent with the positioning of the brand.

The same imprinting spreads to the narrative and decorative parts of all packaging typologies, creating a graphic and illustrative system that revises the art nouveau in the steam-punk and post-modern perspective.

The final result is a visionary dimension that places every product in a universe dominated by the obsessive search for quality and originality.
This mythical, historic and adventurous dimension, is the perfect frame to enjoy the chocolate uniqueness.

BRANDING – PACK DESIGN – PACKAGING

  • Vialetto logotype (revise)

  • Bars

  • Pralines

  • Christmas “tree”

  • Easter egg

  • Packaging of all the SKUs

  • Trade catalogue