WECUP - Lofrese



sector food
market Italy
unit Mad-e Packaging Ecosystem

How would Andy Warhol have thought of a legumes package? 

Inspired by pop art, ArteficeGroup designed the brand identity for the new product idea WE CUP di Lofrese, a company from Gravina, Apulia, specialising in the sector.
A faraway choice from the tradition of legume package, though consistent with innovation, and able to make a difference in the market.
A line of ready-to-eat recipes, ideal both for consumption at home and especially away from home, in a very practical cup as well as smart.

Hence a modern brand image developed starting from a memorable name: WE CUP. Cheerful, easy, and, most of all, consistent with the brand positioning and the target audience.

The visual identity system embodies a super pop language and an international taste. As a result, the brand and the mix of ingredients come together in a feast of colours. The dynamism expresses the positiveness of the concept.

Each reference has a precise chromatic identity for a high-impact shelf presence, within this range

The brand system goes beyond the package and makes Warhol’s principle of applicability somehow proprietary. Designed to be applied on the most diverse communication channels from social networks to the point of sale, with the same effectiveness.

Brand Image

  • Visual Identity System