Zedda Piras is a historical Sardinian brewery well known and spread on the Italian market; the strong presence in mass distribution was contributing to an industrial perception.
The main purpose of this restyling project was about bringing back at the heart of Zedda Piras’ liquors range the authenticity of Sardinian tradition while keeping continuity with the past.
The identity elements of the products were enhanced through a typographical work, a new representation of the main ingredients and the highlight of the famous Sardinian Coat of Arms.
Visual Identity System Packaging
Restyling of all the brand’s products