Zedda Piras - Packaging Restyling

Zedda Piras


sector: food
market: Italy – International
business unit: Mad-e Packaging Ecosystem


Zedda Piras is a historical Sardinian brewery well known and spread on the Italian market; the strong presence in mass distribution was contributing to an industrial perception.

The main purpose of this restyling project was about bringing back at the heart of Zedda Piras’ liquors range the authenticity of Sardinian tradition while keeping continuity with the past.

The identity elements of the products were enhanced through a typographical work, a new representation of the main ingredients and the highlight of the famous Sardinian Coat of Arms.


  • Visual Identity System Packaging

  • Restyling of all the brand’s products

  • Packaging Copywriting